Davido ranked ahead of Wizkid in the top ten Nigerian Instagram earners of 2021 as the singers compete for the most influencer users
Three Nigerian female entertainers made it to the top five highest-earning Instagram users in the country, as they account for a total of eight in the top ten
The Nollywood industry accounted for more representatives compared to the music industry, while Toke Makinwa was the only outsider
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Nigerian popular singer, Wizkid, ranks low among the top ten Nigerian Instagram earners as his music rival, David "Davido" Adeleke, stays four spots above him.
Media personality, Toke Makinwa, grabs a spot on the list, making her the only non-entertainer on the top ten Nigerian Instagram earners.
To have a place among the top ten Nigerian Instagram earners, Legit.ng understands popularity plays a vital role, and this costs Wizkid, who is one of four artists on the list.
Wizkid Rank Low Among Top Ten Nigerian Instagram Earners
Toke Makinwa (R), Davido (T-M), Yemi Alade (B-M) and Wizkid (L). Photo: Toke Makinwa, Davido, Yemi Alade, Wizkid-Instagram
Source: Instagram
Nollywood accounts for the highest number, with actress Funke Akindele Bello leading the pack, while her industry colleague, Bisola Aieyola, closed the bracket.
Nigerian female celebrities dominate list
Instagram has grown beyond being a photo-sharing platform to a revenue-generating source for many celebrities in the Nigerian entertainment industry.
But the female entertainers account for the largest share of the revenue bulk generated from Instagram in 2021, according to brands and marketing firm, Hooper HQ.
The women gross a total of $441,300 per post, against the $205,300 the male counterparts generate per post, with eight ladies making the top ten.
Top ten Nigerian Instagram earners
Davido
Davido ranked number one, as the famous singer charges about $128,300 per post, making him the only Nigerian entertainer to earn six-figure for an Instagram post.
The 'Ekuro' crooner is also the most followed entertainer on the list with 20.4 million followers to his credit - Legit.ng observed that the more followers an Instagram user have, the higher their charge, and this played in favour of Davido
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